Privacy Policy

Who we are

We at Milamei are committed to preserving the privacy of all visitors to our website, including any sub-domains. We care about the protection of your data. Please read the following privacy policy to understand how we use and protect the information you provide. This consent can be withdrawn at any time by emailing Any information provided to or gathered by Milamei is controlled by Milamei LTD, 20 Gainsford Road, London, England, E17 6QB.

Legal Basis

We use the information to process orders, deliver your products and services, process payments and transactions, keep you updated on order status and progress, products, services and promotional offers, update our records and generally maintain your accounts with us, display content such as birthday reminders and customer reviews and recommend services and offers that might be of interest to you.

Legitimate Interests

We also use this information to improve our services, prevent or detect fraud or abuses of our website and enable third parties to carry out technical, logistical or other functions on our behalf. Non-contracting third-party processors undertake to lawfully protect information passed and are instructed to delete data passed for the purposes of processing your order within 30 days. With your agreed consent, you consent to the collection, use and transfer of your information under the terms of this policy for the purposes of marketing and processing your order.

Information That We Collect From You

When you visit, register or order products or services, you may be asked to provide certain information about yourself including your name, billing details, recipient name and recipient address.

We do not store any financial details, including credit or debit card information.

We may also collect information about your usage of our website as well as information about you from messages you post to the website and e-mails or letters you send to us. Calls are recorded for training and monitoring purposes.

To access the data that we hold or to withdraw consent, please email

We retain essential information to execute this contract. We remove all information for which we rely on consent and processing where lawful purposes are required. The data will be removed after the information is no longer required for this purpose. Please get in touch should you wish to discuss this further

Types Of Information We Gather

We gather the information you give us on our websites or give to us in any other way, either by post or telephone.

Automatic information is stored, we use cookies, and we obtain information when your browser accesses our website.

E-mail Communications: To help us market only specific offers and useful information, we may receive confirmation when you open an email from Milamei.

Co-Branded Offers

With positive consent, we may offer joint or co-branded products and services.

Use Of Your Information

We never sell your information to any third party.

Your information will enable us to provide you with access to all parts of our website and to supply the goods or services you have requested. It will also enable us to bill you and to contact you when necessary concerning your orders. We will also use and analyse the information we collect to administer, support, improve and develop our business. In particular, we may use your information to contact you for your views on our services and to notify you occasionally about important changes or developments to the website or our services.

Further, where you have consented, we might also use your information to inform you by email about other products and services that we offer that may be of interest to you. If you change your mind about being contacted in the future, please let us know.

We retain your data for at least 12 months from consent but will only be retained for as long as necessary.

We may work with affiliate companies such as third-party suppliers for the purposes of fulfilling orders and for performing functions on our behalf, UK, European and Internationally based.

We may use your data for re-marketing to serve personalised ads. The partners we use for this service are used to personalise advertisements or analytics or tracking required to maintain site functionality. Please note that form data collection is used for the following;

  • Google Ads
  • Google Analytics
  • Bing
  • Facebook

Protection At Milamei LTD

We release data as we deem necessary to comply with law, to protect our terms and conditions and the safety and property of Milamei LTD. With your consent, you will receive notice when your information might be shared with third parties, giving you the option to choose not to have the information shared.

Disclosure Of Your Information

The information you provide may be accessed by or given to third parties, some of whom may be located outside the European Economic Area, who act for us for the purposes set out in this policy or for other purposes approved by you. Those parties process information, fulfil and deliver orders, process credit card payments and provide support and services on our behalf.

We may also pass aggregate information on the usage of our website to third parties, but this will not include information that can be used to identify you. Where you have consented when providing us with your details, we may also allow other companies in our group to contact you occasionally about products and services that may interest you. For example, you may receive a delivery update from one of our courier providers. They may contact you by e-mail. If you change your mind about being contacted by these companies in the future, please let us know by emailing

If our business enters into a joint venture with, is sold to, or merges with another business entity, your information may be disclosed to our new business partners or owners. Countries outside the UK or European Economic Area do not always have strong data protection laws. However, we will always take steps to ensure that your information is used by third parties under this policy, and we are committed to the due diligence process before engaging with such parties. Unless the law requires, we will not otherwise share, sell or distribute any of the information you provide without your consent.


Cookies are small amounts of information which we store on your computer.

Our systems will issue cookies to your computer when you log on to the site. Cookies allow you to log on to and use the site during future visits. They also allow us to monitor website traffic and personalise the site’s content for you. You may set up your computer to reject cookies by following the relevant instructions, which can be found at In that case, you cannot use certain features on our site. If you do not wish to receive cookies in the future, please let us know by emailing

For more information about cookies, please read our Cookies Policy.

Security And Data Retention

We employ security measures to protect your information from access by unauthorised persons and against unlawful processing, accidental loss, destruction and damage. We will retain your information for a reasonable period or as long as the law requires. We use SSL software that encrypts your information, maintaining electronic safeguards concerning the collection.

We retain your data for a minimum of 12 months from consent. Order information and history are retained until a request is made to remove them. You can request for this by emailing

Accessing And Updating

You are entitled to see the information held about you, and you may ask us to make any necessary changes to ensure that it is accurate and kept up to date. If you wish to do this, please contact us at There is no fee for initial requests.


Milamei LTD will not sell products for purchase by children (under the age of 16). Adults purchase children’s products. The processing of a child’s personal data shall be lawful when the child is at least 16 years old. Where the child is below 16, processing shall only be lawful if the holder of parental responsibility gives consent.

Changes To Our Privacy Policy

Any future changes to our privacy policy will be posted to the website and, where appropriate, through e-mail notification.

Your Rights

You are entitled to request copied of your details help by Milamei LTD.

  • Right of access – you have the right to request a copy of the information that we hold about you.
  • Right of rectification – you have a right to correct data that we hold about you that is inaccurate or incomplete.
  • Right to be forgotten – in certain circumstances you can ask for the data we hold about you to be erased from our records.
  • Right to restriction of processing – where certain conditions apply to have a right to restrict the processing.
  • Right of portability – you have the right to have the data we hold about you transferred to another organisation.
  • Right to object – you have the right to object to certain types of processing such as direct marketing.
  • Right to object to automated processing, including profiling – you also have the right to be subject to the legal effects of automated processing or profiling.

Right To Judicial Review

If Milamei Ltd. refuses your request under the rights of access, we will provide you with a reason. You have the right to complain as outlined below.

There may be certain instances where these rights are limited. If you would like further information on these rights, please email alternatively, you can write to our data protection officer at:

Data Protection Officer Milamei LTD
20 Gainsford Road
E17 6QB
United Kingdom

All requests will be responded to within 7 working days of receiving your request. We may ask for personal details to locate details that we hold about you.

If you are unhappy with response you may complain to the Information Commissioner’s Office (ICO). Further details on how to do so may be found at


All comments, queries, and requests relating to our use of your information are welcome and should be addressed to